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Field notes

Useful marketing thinking for real businesses.

No trend-chasing and no ten-page introduction before the point. Just practical ideas about spend, systems, leads and the decisions behind them.

Google Ads · 8 min

What does Google Ads management cost in South Africa?

Separate media spend, management, tracking and implementation before comparing quotes.

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Websites · 8 min

What does a website cost in South Africa?

A realistic price depends on what the website must help the business accomplish.

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Marketing leadership · 7 min

Should you hire a marketing manager or outsource the role?

The salary comparison is only useful when you compare the same responsibility and capacity.

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Measurement · 6 min

What a monthly marketing report should actually tell you

If management cannot make a decision from the report, it is decoration.

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Lead systems · 6 min

The leads lost between WhatsApp, phone and email

The campaign may be doing its job. The hand-off after the enquiry may not be.

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