Fractional marketing leadership
A senior marketing brain in the business. Not another seat on the payroll.
For established businesses that have agencies, freelancers or junior staff doing the work—but no experienced person connecting the work to commercial priorities.
Ownership is the missing service.
A full-time marketing manager is the right answer for some businesses. For many smaller firms, the salary is only the beginning: recruitment, benefits, software, creative resources and management still sit around it.
Traffic Maven provides senior direction at a level matched to the actual workload. We set priorities, interrogate performance, coordinate suppliers and help management make decisions with a clear view of the numbers.
What the role covers
- Commercial marketing planTargets, audiences, offers, channel roles and a practical 90-day priority list.
- Campaign oversightBriefs, budget allocation, review rhythm and direct challenge when performance is weak.
- MeasurementA management dashboard that connects spend, enquiries, pipeline and sales as far as the systems allow.
- Supplier coordinationOne senior owner across media, web, content, design and automation specialists.
- Sales hand-offClear response standards and feedback so marketing learns which leads become good business.
Three useful levels
| Engagement | Best for | Fee |
|---|---|---|
| Growth Adviser | Management has execution capacity but needs monthly senior scrutiny and direction. | R7,500/month |
| Outsourced Marketing Lead | Traffic Maven owns the marketing rhythm, priorities, suppliers and reporting. | From R15,000/month |
| Marketing Lead Plus | More campaigns, coordination and hands-on implementation across the month. | From R22,500/month |
Traffic Maven Consulting is not VAT registered, so no VAT is added. Advertising spend, production, software and specialist supplier costs are separate. Scope is agreed before the engagement starts.