Should you hire a marketing manager or outsource the role?
The salary comparison is only useful when you compare the same responsibility and capacity.
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Field notes
Useful marketing thinking for real businesses.
No trend-chasing and no ten-page introduction before the point. Just practical ideas about spend, systems, leads and the decisions behind them.
What a monthly marketing report should actually tell you
If management cannot make a decision from the report, it is decoration.
Read the article →The leads lost between WhatsApp, phone and email
The campaign may be doing its job. The hand-off after the enquiry may not be.
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