Nobody owns the whole journey
Suppliers complete their tasks, but the gaps between campaign, response and sale belong to nobody.
Outsourced marketing leadership · South Africa
Marketing that earns its keep.
Traffic Maven connects strategy, campaigns, measurement and sales follow-up. You get experienced marketing ownership without building a full in-house department.
For established, owner-led businesses with real customers, real complexity and no senior person owning the whole marketing picture.
Building websites since 2009
Google & Meta advertising
Analytics & lead systems
Founder-led advice
The actual problem
Marketing activity is not the same as marketing ownership.
Your agency reports clicks. Sales follows up in WhatsApp. Enquiries sit in inboxes. The owner approves every advert and still cannot see what is turning into business.
Clicks are nice. Enquiries are better. Sales pay the bills.
The numbers stop too early
Impressions and leads are reported. Lead quality, quotes, sales and margin remain fuzzy.
The owner is the system
Every approval, idea and rescue lands back on the person who should be running the business.
How we work
From every rand spent to every opportunity followed up.
We do not start by prescribing more content, a shiny new platform or another monthly report. We find the expensive bottleneck first, then fix the system around it.
- 01
Clarify
What must grow, who should buy and what makes an enquiry worthwhile?
- 02
Connect
Align offer, channel, landing page, call or WhatsApp response and sales hand-off.
- 03
Measure
Track the few numbers that help management make a better decision.
- 04
Improve
Stop weak activity, repair the leaks and scale only when the evidence supports it.
The sensible starting point
A diagnosis before a long contract.
The Marketing-to-Revenue Diagnostic shows where demand, measurement and follow-up are breaking down—and what deserves attention over the next 90 days.
See exactly what is includedMarketing-to-Revenue Diagnostic
R7,500
Once-off · no VAT added
- Leadership workshop
- Campaign, website and tracking review
- Lead and sales hand-off review
- Prioritised 90-day roadmap
- Executive readout
The right level of help
Start small. Step up when the business needs it.
For startups
Campaign Health Check
Experienced eyes on one advertising account once a month. We flag serious issues and recommend the next move. You approve any implementation before work begins.
R1,200 / month
See the boundaries →
For established businesses
Outsourced Marketing Lead
Senior ownership of priorities, campaigns, measurement, suppliers and the marketing-to-sales rhythm—at a fraction of an experienced full-time hire.
From R15,000 / month
Explore the engagement →
For focused growth
Paid Media Management
Hands-on management for Google or Meta campaigns, with proper tracking, clear priorities and straight answers about performance.
From R6,500 / month
View paid media support →
A good fit
You do not need more marketing noise.
- Your business has customers and a proven service.
- Marketing happens, but nobody senior owns it end to end.
- You are prepared to share lead and sales information.
- You want useful decisions, not a report full of vanity metrics.
No hard sell
Let’s first check whether there is a problem worth fixing.
Book a short fit call. We will look at where you are, what you have tried and whether Traffic Maven is the right next step.
Book the fit call